A friend who owned a company explained why he did not use traditional advertising in his business by saying, “No one has time to read everything they receive. Everyone is too busy. They wouldn’t notice an ad by my company.”
He later sold the company for a hefty sum. Instead of traditional advertizing, he used a viral marketing approach. He sought to win editor’s awards from key industry magazines, and created a buzz among potential customers as a leading product.
According to item 6 in this story, a satisfied customer will tell three other people about their positive experience, and an unhappy customer will tell eleven others about a negative experience.
As you prepare to teach the lesson, Empowered To Help, based on Acts 3 and 4, think about what really makes the most difference in spreading the Gospel message. Is it traditional advertising, or a true witness of the resurrected Christ?
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